THE CLASSICO 100% MERINO WOOL
The Classico Custom Merino Wool Cycling Jersey
Built for historic gravel roads, vintage alpine sportives, and uncompromising distance.
When our first client—endurance athlete and adventurer Laval St. Germain (@lavalstgermain)—needed an authentic kit for a legendary October heritage gravel ride across the white, dusty limestone roads of Italy, standard modern synthetics wouldn't cut it. Vintage steel frames with down-tube shifters, non-carbon footwear, and pre-1987 aesthetics demand a jersey that bridges history with technical pedigree.
After several design iterations, we engineered a piece that honors traditional cycling heritage while performing at a modern ultra-distance level.
Key Features & Craftsmanship
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100% Super Fine Merino Wool: Naturally thermoregulating, highly breathable, and odor-resistant. It adapts effortlessly to shifting alpine micro-climates across long-distance days in the saddle. Zero petroleum-based synthetics or microplastics.
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Classic Architecture: Traditional button closures replace modern full zippers, paired with a custom front accent band and locally sourced notions.
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The Dual-Entrance Chest Pocket: A clever custom layout featuring dual side entrances with an open center channel. Designed to hold a smartphone horizontally for quick, on-the-fly grabs to capture photography or check ride data mid-climb.
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Included Extras: Every future order includes matching sleeve warmers for changing mountain weather.
Customization & Pricing
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Base Price: $300 CAD (Approx. $220 USD / €205 EUR)
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Custom Embroidery (Optional): Add front and back custom embroidery for an extra 50-150 CAD. We are also developing lightweight vintage felt printing options for a cleaner, flush finish against the wool fabric.
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Custom Hardware: Fully customizable buttons tailored to your build.
Ready to dial in your custom kit for your next historic event or epic weekend gravel grind? Reach out to start the design process.
Made in Vancouver, Canada.
Call or email for help on designing and building 236 886 3697 & pillarheights@gmail.com
Go give Laval a follow on instagram https://www.instagram.com/lavalstgermain
2 - 4 week made-to-order collection peice
Care & Details
Wash Instructions
Machine wash cold.
Hang dry or low heat. Do not bleach, tumble dry high, iron, use fabric softener, dry clean, or soak.
Guide gently at seams when pulling on/off—honor the weave.
Crash Recovery
If life throws you down, we'll help you rise. Send us photos of the damage—we'll mail you matching fabric patches and thread so your local tailor can restore it to full strength. No disposable gear here; we mend and keep burning.
Light it up!